perfect day GmbH & Co.KG

Business Model

perfect day, a social business franchise café chain in Germany with locations in downtown Wiesbaden and Frankfurt Airport sees itself as a coffee and fresh product specialist for sensible nutrition.

 Unlike most coffee businesses, which exploit nature and farmer for coffee beans, perfect day not only own forest farms but also has joint ventures and strong partnerships with holistic forest plantations in Southern India- Kerala, Tamil Nadu and Karnataka.

Coffee Farmer determine the price of their coffee, in average they get paid more than three to five times the amount compared to world stock market. This enables them to grow the beans naturally in their forests, using no chemicals or fertilizers, and to have approved organic quality beans as well as to pay family and seasonal workes a slaary above average incl. social benefits.

Interface to nature

Because the company is in control of the value chain from seed to customer, perfect day aims to set up new forest farms through consumption of their customers.

Awards

In 2011, perfect day has been awarded nationally and internationally to the most sustainable and profitable coffee store business in Germany. The units at Frankfurt Airport are the best and most profitable Non-Alcoholic  Beverage Outlets on airports worldwide. In 2014 new perfect day flagship store at Frankfurt Airport was awarded "Iconic Awrad 2014" by the German Design Council.

Currently three stores, of which two are franchisesm, are in opeartion, a fourth store is under construction.